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Give yourself no excuses
Beet Your Personal Best!

Beet It products are a range of award-winning natural nitrate products made from beet juice.

Why Beet It Sport?

Over the last decade, our beet juice has been independently tested by over 300 universities worldwide. There are many beet juice supplements marketed to athletes, yet most contain little-to-no dietary nitrate, thus offering minimal, if any, performance benefit. Our Beet It Sport Nitrate 400 shot was the only beet juice product to consistently contain an adequate dose (>300mg) of dietary nitrate per serving (400mg).

Consistent nitrate

Beet It Sport is the only beet juice brand that delivers a consistent, adequate dose of dietary nitrate per serving

Beet only

We use dietary nitrate derived solely from concentrated beet juice

Every batch tested

Our products are tested for banned substances by LGC’s world-class sports anti-doping laboratory

How Does It Work?

  • After consuming nitrate-rich beetroot juice, nitrate is absorbed into the bloodstream and taken up by the salivary glands, before being converted to nitrite by bacteria in the mouth.
  • Nitrite is then swallowed, absorbed into the bloodstream and transported around the body. Nitrite can be converted to nitric oxide in the blood and in various organs including muscle.
  • Nitric oxide is important for several processes that influence exercise performance, including vasodilation (widening of blood vessels) and muscle contractility (increase in the force of contraction).
  • A key effect of dietary nitrate is that it reduces the oxygen demand of exercise, meaning the muscles need less oxygen to maintain a given work rate, thereby improving exercise efficiency, fatigue resistance and exercise performance.

In 1998, three scientists – R F Furchgott, L J Ignarro and F Murad – were awarded the Nobel Prize for the discovery of the importance of nitric oxide.


Backed by Science

Beet It shots have been independently used in over 300 published medical and sports performance research papers since 2009. The research has focussed on the following areas:

  1. Bailey SJ, Winyard P, Vanhatalo A, et al. Dietary nitrate supplementation reduces the O2 cost of low-intensity exercise and enhances tolerance to high-intensity exercise in humans. J Appl Physiol. 2009; 107:1144–55.
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  2. Bailey SJ, Varnham, RL, DiMenna FJ, et al. Inorganic nitrate supplementation improves muscle oxygenation, O2 uptake kinetics, and exercise tolerance at high but not low pedal rates. J Appl Physiol. 2015; 118: 1396–1405.
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  3. Domínguez R, Cuenca E, Maté-Muñoz JL, et al. Effects of Beetroot Juice Supplementation on Cardiorespiratory Endurance in Athletes. A Systematic Review. Nutrients. 2017; 9, 43.
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  1. Thompson C, Wylie LJ, Fulford J, et al. Dietary nitrate improves sprint performance and cognitive function during prolonged intermittent exercise. Eur J Appl Physiol. 2015; 115:1825–34.
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  2. Wylie LJ, Bailey SJ, Kelly J, et al. Influence of beetroot juice supplementation on intermittent exercise performance. Eur J Appl Physiol. 2016; 116:415–25.
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  3. Jones AM, Fergusson SK, Bailey SJ, et al. Fibre-type specific effects of dietary nitrate. Exerc Sport Sci Rev. 2016; 44(2): 53-60.
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Strength & Power
  1. Coggan AR, Leibowitz JL, Kadkhodayan ADT, et al. Effect of acute dietary nitrate intake on knee extensor speed and power in healthy men and women. Nitric Oxide. 2015; 48:16–21.
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  2. Williams TD, Martin MP, Mintz JA, ett al. Effect of Acute Beetroot Juice Supplementation on Bench Press Power, Velocity, and Repetition Volume. J Strength Cond Res. 2020; 34(4):924-928.
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  3. Rodríguez-Fernández, A, Castillo, D, Raya-González, J, et al. Beetroot juice supplementation increases concentric and eccentric muscle power output. Original Investigation. Journal of Science and Medicine in Sport. 2020.
    VIEW PDF →

Recommended usage

Consume 1 or 2 shots one to three hours before training and up to six days before competition

The Press


Sep 1, 2023


Andy & Adam McKibbin are a Sidecarcross team based in Northern Ireland. In 2019, Andy was Irish Sidecar Champion ...

Aug 24, 2023


Fuelling the body is a bit like putting fuel in your car. If you add the wrong type of fuel or worse, no fuel at all, then your performance will be severely affected.
How to fuel during the London Marathon

Aug 24, 2023

How to fuel during the London Marathon

Fuelling the body is a bit like putting fuel in your car. If you add the wrong type of fuel, or worse, no fuel at all, then your performance will be severely affected. A bit like your car, during the run your ‘fuel tank’ will be draining away. We only have limited energy stores within the body (enough for roughly 90 minutes to 2 hours of exercise) so we need to make sure we keep it topped up to help complete the event itself.

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