Beet It USA - beet juice for sport and health - Beet It Sport
Give yourself no excuses...Beet Your Personal Best!
Beet It products are a range of award-winning natural nitrate products made from beet juice.

Beet It Sport Nitrate 400 shot
Guaranteed 400mg nitrate in each shot
- Used by Olympic medallists, World champions, NFL, NHL, NBA and MLB
- Made with 100% natural ingredients - no preservatives or additives
- Informed-Sport certified - every batch tested for banned substances
- Portable shots - 2.4 fl oz (70ml)
Why Beet It Sport?
Over the last decade, our beet juice has been independently tested by over 300 universities worldwide. There are many beet juice supplements marketed to athletes, yet most contain little-to-no dietary nitrate, thus offering minimal, if any, performance benefit. Our Beet It Sport Nitrate 400 shot was the only beet juice product to consistently contain an adequate dose (>300mg) of dietary nitrate per serving (400mg).

Consistent nitrate
Beet It Sport is the only beet juice brand that delivers a consistent, adequate dose of dietary nitrate per serving

Beet only
We use dietary nitrate derived solely from concentrated beet juice

Every batch tested
Our products are tested for banned substances by LGC’s world-class sports anti-doping laboratory
How Does It Work?
- After consuming nitrate-rich beetroot juice, nitrate is absorbed into the bloodstream and taken up by the salivary glands, before being converted to nitrite by bacteria in the mouth.
- Nitrite is then swallowed, absorbed into the bloodstream and transported around the body. Nitrite can be converted to nitric oxide in the blood and in various organs including muscle.
- Nitric oxide is important for several processes that influence exercise performance, including vasodilation (widening of blood vessels) and muscle contractility (increase in the force of contraction).
- A key effect of dietary nitrate is that it reduces the oxygen demand of exercise, meaning the muscles need less oxygen to maintain a given work rate, thereby improving exercise efficiency, fatigue resistance and exercise performance.
In 1998, three scientists – R F Furchgott, L J Ignarro and F Murad – were awarded the Nobel Prize for the discovery of the importance of nitric oxide.

Backed by Science
Beet It shots have been independently used in over 300 published medical and sports performance research papers since 2009. The research has focussed on the following areas:

Endurance
Multi-Sprint
Strength & Power
Altitude
Health
Recommended usage
Nitrate 400
Consume 1 or 2 shots one to three hours before training and up to six days before competition
