Beet It USA - beet juice for sport and health - Beet It Sport

Give yourself no excuses...Beet Your Personal Best!

Beet It Sport Nitrate 400 shot

Guaranteed 400mg nitrate in each shot

No.1 natural nitrate supplement in the world
Used by the NFL, NBA, MLS, NHL elite
Helps boost stamina, power & recovery
15 x 2.4 fl oz (70ml)

Find out more about Beet It Sport Nitrate 400 shot

Beet It Organic beet juice

100% organic non-GMO beet juice

Helps lower blood pressure
Real beets, not powder
Award winning beet juice - sold worldwide!
8.5 fl oz (250ml) / 25.4 fl oz (750ml)

Find out more about Beet It Organic beet juice

Why Beet It Sport?

Over the last decade, our beet juice has been independently tested by over 300 universities worldwide. There are many beet juice supplements marketed to athletes, yet most contain little-to-no dietary nitrate, thus offering minimal, if any, performance benefit. Our Beet It Sport Nitrate 400 shot was the only beet juice product to consistently contain an adequate dose (>300mg) of dietary nitrate per serving (400mg).

Consistent nitrate

Beet It Sport is the only beet juice brand that delivers a consistent, adequate dose of dietary nitrate per serving

Beet only

We use dietary nitrate derived solely from concentrated beet juice

Every batch tested

Our products are tested for banned substances by LGC’s world-class sports anti-doping laboratory

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August ambassador

How did you get involved in cross country and track & field? Throughout my childhood, I grew up on the stage, finding my sense of self through ballet, choir, and […]

July ambassador

Kendall Chase How did you get involved in rowing? I started rowing my junior year of high school after one of my soccer teammate’s parents told me I had a […]

April ambassador

Kim Conley Kim is a professional runner living and training in Flagstaff, AZ and has represented the United States eight times, including at the 2012 and 2016 Olympic Games – […]

February ambassador

James Fleming James Fleming BSc MSc is a Sport and Exercise Nutritionist, registered on the Sport and Exercise Nutrition register (SENr). He has experience working with a range of athletes […]

Can you Beet the common cold?

January and its cold temperatures has truly settled in and with the current situation here in the UK, it’s absolutely normal to experience periods of stress! If you didn’t know […]

Beet It Sport

Resistance training gets a nitrate boost

New research, independently conducted by Samford University in Alabama, indicates that a concentrated beetroot juice shot could be the key to improving strength and resistance training. This pivotal research* is […]

I like Beet It because it's natural based and easy to take. It helps aid my recovery, which allows me to push harder in training and racing...

Hannah Miley, Triple Olympic Swimmer

I use Beet It because it is a natural way to increase my nitric oxide levels, this for me leads to improved exercise performance...

Richie Gray, International Rugby Union Player

Beet It Sport is an amazing product - after taking it I feel rejuvenated and recovered; ready to train and compete better...

Ojie Edoburun, Team GB 100/ 200M Sprinter

One of the main differences is that I haven’t cramped up during a tough session since I started drinking Beet It Sport...

Millie Tomlinson, GB Squash Player

I use Beet It Sport before training as the nitrates allow for more blood and oxygen to get to the muscles, which in turn is helps me train more effectively...

Kat Driscoll, GB #1 Trampolinist

I tend to take Beet It Sport the night before a competition just to give that extra boost and allow me to know I have done everything I can before going into that competition...

Charlie Hayter, England Rugby Sevens Player

Beet It Sport is a natural substance that I trust and have seen the benefits in my training and racing. There is strong science behind the use of beetroot to help endurance athletes...

Holly Norton, GB Rower, 2016 World Champion

Beet It Sport gives me the extra edge, it's another marginal gain that contributes to my performance...

Karen Bennett, GB Rower, 2016 European Champion

I watched a documentary on it with cyclists and how it has such an impact on endurance. I thought I would try it and noticed a difference - now I wouldn’t race without it!