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Give yourself no excuses
Beet Your Personal Best!

Beet It products are a range of award-winning natural nitrate products made from beet juice.

Why Beet It Sport?

Over the last decade , our concentrated Beet It
Sport shots have been used by over 300 universities worldwide for medical and
sports performance research into nitrate supplementation

Consistent nitrate

Beet It Sport is the only concentrated beet juice brand that delivers a consistent, adequate dose of dietary nitrate per serving

Beet only

We use dietary nitrate derived solely from concentrated beet juice

Every batch tested

Our products are tested for banned substances by LGC’s world-class sports anti-doping laboratory

How Does It Work?

  • After consuming nitrate-rich concentrated beetroot juice, nitrate is absorbed into the bloodstream and taken up by the salivary glands, before being converted to nitrite by bacteria in the mouth.
  • Nitrite is then swallowed, absorbed into the bloodstream and transported around the body. Nitrite can be converted to nitric oxide in the blood and in various organs including muscle.
  • Nitric oxide is important for several processes that influence exercise performance, including vasodilation (widening of blood vessels) and muscle contractility (increase in the force of contraction).
  • A key effect of dietary nitrate is that it reduces the oxygen demand of exercise, meaning the muscles need less oxygen to maintain a given work rate, thereby improving exercise efficiency, fatigue resistance and exercise performance.

In 1998, three scientists – R F Furchgott, L J Ignarro and F Murad – were awarded the Nobel Prize for the discovery of the importance of nitric oxide.

WATCH THE VIDEO

Backed by Science

Beet It shots have been independently used in over 300 published medical and sports performance research papers since 2009. The research has focussed on the following areas:

Endurance
  1. Bailey SJ, Winyard P, Vanhatalo A, et al. Dietary nitrate supplementation reduces the O2 cost of low-intensity exercise and enhances tolerance to high-intensity exercise in humans. J Appl Physiol. 2009; 107:1144–55.
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  2. Bailey SJ, Varnham, RL, DiMenna FJ, et al. Inorganic nitrate supplementation improves muscle oxygenation, O2 uptake kinetics, and exercise tolerance at high but not low pedal rates. J Appl Physiol. 2015; 118: 1396–1405.
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  3. Domínguez R, Cuenca E, Maté-Muñoz JL, et al. Effects of Beetroot Juice Supplementation on Cardiorespiratory Endurance in Athletes. A Systematic Review. Nutrients. 2017; 9, 43.
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Multi-Sprint
  1. Thompson C, Wylie LJ, Fulford J, et al. Dietary nitrate improves sprint performance and cognitive function during prolonged intermittent exercise. Eur J Appl Physiol. 2015; 115:1825–34.
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  2. Wylie LJ, Bailey SJ, Kelly J, et al. Influence of beetroot juice supplementation on intermittent exercise performance. Eur J Appl Physiol. 2016; 116:415–25.
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  3. Jones AM, Fergusson SK, Bailey SJ, et al. Fibre-type specific effects of dietary nitrate. Exerc Sport Sci Rev. 2016; 44(2): 53-60.
    VIEW PDF →
Strength & Power
  1. Coggan AR, Leibowitz JL, Kadkhodayan ADT, et al. Effect of acute dietary nitrate intake on knee extensor speed and power in healthy men and women. Nitric Oxide. 2015; 48:16–21.
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  2. Williams TD, Martin MP, Mintz JA, ett al. Effect of Acute Beetroot Juice Supplementation on Bench Press Power, Velocity, and Repetition Volume. J Strength Cond Res. 2020; 34(4):924-928.
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  3. Rodríguez-Fernández, A, Castillo, D, Raya-González, J, et al. Beetroot juice supplementation increases concentric and eccentric muscle power output. Original Investigation. Journal of Science and Medicine in Sport. 2020.
    VIEW PDF →

Recommended usage

Consume 1 or 2 shots one to three hours before training and up to six days before competition

Ambassadors

DAVID ‘JACKO’ JACKSON

Dec 1, 2023

DAVID ‘JACKO’ JACKSON

December 2023 Ambassador  David ‘Jacko’ Jackson is an ex-professional rugby player turned ultra runner with a passion...
OLLIE DEWSBURY

Nov 1, 2023

OLLIE DEWSBURY

Ollie Dewsbury is a bright prospect for Welsh football who currently plays for Bristol Rovers U16s Academy and Wales ...
MARTYN PACE

Oct 31, 2023

MARTYN PACE

Martyn Pace is a fitness and weight loss coach with over 10 years of experience in the fitness industry. In December,...

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