Beet It USA - beet juice for sport and health - Beet It Sport

Give yourself no excuses...Beet Your Personal Best!

Beet your personal best

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Nitrate from nature

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Why Beet It Sport?

Over the last decade, our beet juice has been independently tested by over 300 universities worldwide. There are many beet juice supplements marketed to athletes, yet most contain little-to-no dietary nitrate, thus offering minimal, if any, performance benefit. Our Beet It Sport Nitrate 400 shot was the only beet juice product to consistently contain an adequate dose (>300mg) of dietary nitrate per serving (400mg).

Consistent nitrate

Beet It Sport is the only beet juice brand that delivers a consistent, adequate dose of dietary nitrate per serving

Beet only

We use dietary nitrate derived solely from concentrated beet juice

Every batch tested

Our products are tested for banned substances by LGC’s world-class sports anti-doping laboratory

Beet It Sport

March Ambassador

Jermaine McGillvary is a professional rugby league player who currently plays on the wing for Huddersfield Giants in the Super League. In 2015, Jermaine finished top try scorer in Super […]

Resistance training gets a nitrate boost

New research, independently conducted by Samford University in Alabama, indicates that a concentrated beetroot juice shot could be the key to improving strength and resistance training. This pivotal research* is […]

Beet It Sport

February Ambassador

Holly Mills is an aspiring Olympian and represents GB in heptathlon and long jump and is our Beet It Sport Ferbruary ambassador. Holly achieved gold in long jump at the […]

January Ambassador

Peter Thompson, the current Guinness world record holder for the most crossovers skips in 60 seconds is officially our January ambassador. With the impressive number of 117 crossovers skips achieved […]

December Ambassador

Tom Stoltman, aka “The Albatross” is our December ambassador. Tom Stoltman is Scotland’s Strongest Man 2018. He got into the Strongman competition through his big brother Luke about six years ago. […]

November Ambassador

Conor Barrasford is our Beet It Sport ambassador for November. Conor is a 21 year old aspiring professional Ironman athlete, who recently graduated from the University of Bath with a […]

Hannah Miley, Triple Olympic Swimmer

I use Beet It because it is a natural way to increase my nitric oxide levels, this for me leads to improved exercise performance...

Richie Gray, International Rugby Union Player

Beet It Sport is an amazing product - after taking it I feel rejuvenated and recovered; ready to train and compete better...

Ojie Edoburun, Team GB 100/ 200M Sprinter

One of the main differences is that I haven’t cramped up during a tough session since I started drinking Beet It Sport...

Millie Tomlinson, GB Squash Player

I use Beet It Sport before training as the nitrates allow for more blood and oxygen to get to the muscles, which in turn is helps me train more effectively...

Kat Driscoll, GB #1 Trampolinist

I tend to take Beet It Sport the night before a competition just to give that extra boost and allow me to know I have done everything I can before going into that competition...

Charlie Hayter, England Rugby Sevens Player

Beet It Sport is a natural substance that I trust and have seen the benefits in my training and racing. There is strong science behind the use of beetroot to help endurance athletes...

Holly Norton, GB Rower, 2016 World Champion

Beet It Sport gives me the extra edge, it's another marginal gain that contributes to my performance...

Karen Bennett, GB Rower, 2016 European Champion

I watched a documentary on it with cyclists and how it has such an impact on endurance. I thought I would try it and noticed a difference - now I wouldn’t race without it!