Aaron James

Aaron James is a top-performing HYROX athlete and hybrid coach whose journey from local PFT events to podium finishes reflects his passion, discipline, and love for the sport.

“The one percent all add up — and Beet It Sport shots certainly make a huge difference.”
Aaron James, HYROX Athlete

Q&A with Aaron James

01. How did you get involved in HYROX?
I first attended a PFT in 2022 and absolutely loved it. Since then, I’ve fallen in love with the training and the sport itself — it completely changed my outlook on fitness.

02. What has been your most memorable performance to date?
Finishing first in the HYROX Doubles in London with a time of 54:25 has to be my standout moment so far.

03. Who was your biggest sporting inspiration growing up?
That’s a tough one. I can’t pinpoint a single person, but when Jurgen Klinsmann signed for Tottenham, he instantly became my inspiration. As I’ve grown, that’s shifted — now I’m inspired by people who succeed while balancing work, family, and life commitments.

04. What is the best thing about competing in HYROX?
The community! The support, energy, and shared motivation make the sport so special.

05. What motivates you to train and compete at the highest level?
My biggest motivation is inspiring my daughters and helping others who are new to HYROX. Hearing how people overcome their challenges in this sport keeps me driven.

06. What advice would you give to someone who wants to take up HYROX?
Just do it. Don’t overthink it. Find a coach who aligns with your goals and work with them for accountability and guidance.

07. If you could be a professional athlete in any other sport, which would it be and why?
American Football — I love the buzz, the energy, and the atmosphere. It would be an incredible career.

08. Describe your perfect weekend.
Early morning gym sessions, a clean breakfast, plenty of fresh air, and as many cookie pie slices as I can manage — followed by a Sunday roast.

09. What are your main reasons for recommending Beet It Sport?
The difference I’ve noticed since taking it has been incredible. At first, I thought it was all in my head, so I stopped for six weeks to test it — but the data didn’t lie. My workouts and runs were significantly better when I used Beet It Sport.

10. Anything additional you would like to say about Beet It Sport?
I genuinely believe Beet It Sport has been a key part of my progress. It’s not a magic potion that makes you sprint like Usain Bolt, but every one percent improvement counts — and Beet It Sport definitely makes a huge difference.

Follow Aaron’s Journey

We’re proud to support Aaron James on his HYROX journey. His energy, dedication, and drive to inspire others make him a standout athlete. We can’t wait to see what he achieves next!

👉 Connect with Aaron on Instagram: @aj_hyrox

Fuel Your Performance with Beet It Sport

Beet It Sport is trusted by elite athletes like Aaron James for one reason — it works. Each shot delivers a precise dose of dietary nitrate, proven to support endurance, stamina, and recovery. Whether you train for HYROX, triathlons, or high-intensity workouts, make every session count with the natural edge trusted by professionals.

👉 Shop Beet It Sport in the US: https://www.beet-it.us/