Developed specifically with the sporting elite in mind, Beet It Sport Nitrate 400 shot provides a natural boost to sporting performance in one quick hit. Beet It Sport Nitrate 400 shot is the gold standard used by more than 250 universities worldwide for medical and sports performance research into the benefits of natural nitrate supplementation. The research has identified that their naturally high dietary nitrate content (400mg per shot) interacts with enzymes in saliva to generate nitric oxide (NO) in the blood system. NO is a vasodilator that increases the flow of blood and oxygen to the muscles, thereby boosting strength and endurance – similar in impact (but legitimate) to blood doping!