Give yourself no excuses
Beet Your Personal Best!
Beet It products are a range of award-winning natural nitrate products made from beet juice.
Why Beet It Sport?
Over the last decade, our beet juice has been independently tested by over 300 universities worldwide. There are many beet juice supplements marketed to athletes, yet most contain little-to-no dietary nitrate, thus offering minimal, if any, performance benefit. Our Beet It Sport Nitrate 400 shot was the only beet juice product to consistently contain an adequate dose (>300mg) of dietary nitrate per serving (400mg).
Consistent nitrate
Beet It Sport is the only beet juice brand that delivers a consistent, adequate dose of dietary nitrate per serving
Beet only
We use dietary nitrate derived solely from concentrated beet juice
Every batch tested
Our products are tested for banned substances by LGC’s world-class sports anti-doping laboratory
How Does It Work?
- After consuming nitrate-rich beetroot juice, nitrate is absorbed into the bloodstream and taken up by the salivary glands, before being converted to nitrite by bacteria in the mouth.
- Nitrite is then swallowed, absorbed into the bloodstream and transported around the body. Nitrite can be converted to nitric oxide in the blood and in various organs including muscle.
- Nitric oxide is important for several processes that influence exercise performance, including vasodilation (widening of blood vessels) and muscle contractility (increase in the force of contraction).
- A key effect of dietary nitrate is that it reduces the oxygen demand of exercise, meaning the muscles need less oxygen to maintain a given work rate, thereby improving exercise efficiency, fatigue resistance and exercise performance.
In 1998, three scientists – R F Furchgott, L J Ignarro and F Murad – were awarded the Nobel Prize for the discovery of the importance of nitric oxide.
Backed by Science
Beet It shots have been independently used in over 300 published medical and sports performance research papers since 2009. The research has focussed on the following areas:
Endurance
- Bailey SJ, Winyard P, Vanhatalo A, et al. Dietary nitrate supplementation reduces the O2 cost of low-intensity exercise and enhances tolerance to high-intensity exercise in humans. J Appl Physiol. 2009; 107:1144–55.
VIEW PDF → - Bailey SJ, Varnham, RL, DiMenna FJ, et al. Inorganic nitrate supplementation improves muscle oxygenation, O2 uptake kinetics, and exercise tolerance at high but not low pedal rates. J Appl Physiol. 2015; 118: 1396–1405.
VIEW PDF → - Domínguez R, Cuenca E, Maté-Muñoz JL, et al. Effects of Beetroot Juice Supplementation on Cardiorespiratory Endurance in Athletes. A Systematic Review. Nutrients. 2017; 9, 43.
VIEW PDF →
Multi-Sprint
- Thompson C, Wylie LJ, Fulford J, et al. Dietary nitrate improves sprint performance and cognitive function during prolonged intermittent exercise. Eur J Appl Physiol. 2015; 115:1825–34.
VIEW PDF → - Wylie LJ, Bailey SJ, Kelly J, et al. Influence of beetroot juice supplementation on intermittent exercise performance. Eur J Appl Physiol. 2016; 116:415–25.
VIEW PDF → - Jones AM, Fergusson SK, Bailey SJ, et al. Fibre-type specific effects of dietary nitrate. Exerc Sport Sci Rev. 2016; 44(2): 53-60.
VIEW PDF →
Strength & Power
- Coggan AR, Leibowitz JL, Kadkhodayan ADT, et al. Effect of acute dietary nitrate intake on knee extensor speed and power in healthy men and women. Nitric Oxide. 2015; 48:16–21.
VIEW PDF → - Williams TD, Martin MP, Mintz JA, ett al. Effect of Acute Beetroot Juice Supplementation on Bench Press Power, Velocity, and Repetition Volume. J Strength Cond Res. 2020; 34(4):924-928.
VIEW PDF → - Rodríguez-Fernández, A, Castillo, D, Raya-González, J, et al. Beetroot juice supplementation increases concentric and eccentric muscle power output. Original Investigation. Journal of Science and Medicine in Sport. 2020.
VIEW PDF →
Recommended usage
Consume 1 or 2 shots one to three hours before training and up to six days before competition
The Press
Oct 2, 2023
October 2023 Ambassador
Read more
Sep 1, 2023
AUGUST 2023 AMBASSADOR
Read more
Aug 24, 2023
HOW TO FUEL FOR A SUCCESSFUL LONDON MARATHON
Read more